L'OREAL PROFESSIONNEL - DIA RICHESSE 52 shades 50ml / DIA COLOR 60ml

Tone-on-tone coloring with acidic technology and without ammonia.
Dia Richesse has been redesigned and is being replaced by Dia Color. Packaging may differ from the images shown.

The perfect product for your first hair coloring. Dia Richesse makes natural hair shine. For rich, deep highlights and an exceptionally soft feel.



Richesse is the ideal product for concealing gray hair with a natural-looking color. Its quick application time makes it perfect for a fast color service for clients with limited time. The innovative, conditioning formula leaves hair feeling soft and looking shiny and vibrant.

L'Oréal Professionnel DIA Richesse semi-permanent hair color provides radiant shine – completely ammonia-free! Discover the intense shades and be inspired by a completely new look! This semi-permanent color tints hair with strong, captivating highlights, giving it fantastic shine and velvety softness. The first gray hairs can be covered with L'Oréal Professionnel DIA Richesse . Damaged and sensitive hair is protected thanks to its protective and smoothing polymers and nourishing waxes.

Features of L'Oréal Professionnel DIA Richesse

• Intensive tint


• 50% coverage


• Shelf life of up to 6 weeks


• Long-lasting color brilliance


• Ammonia-free

Once we receive your return, we'll process your refund within 5-7 business days. Refunds will be credited back to your original payment method. For more details on how to start a return, visit our Returns page or contact our support team—we're here to help! Shop confidently knowing we've got you covered.

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